Turn audiences into communities.Turn formats into living ecosystems.
FormatOS is the relationship operating system for media and entertainment: the technology layer between an IP and its audience.
You own the format. Own the relationship.
- You create the content.
- You own the IP.
- You build the audience.
But the relationship around it lives on platforms you do not control.
FormatOS is the technology layer that lets media IP owners build and keep direct, persistent relationships with their audiences.
It is not
- A streaming platform
- A social network
- A voting application
- A CRM
- A second-screen application
- A fan application
No single feature is the innovation.
Messaging, voting, community and commerce all exist already, usually as separate tools that know nothing about each other. FormatOS is built so that they operate as one continuous system around an IP.
- Identityalone: a login
- Communityalone: a forum
- Engagementalone: a voting tool
- Relationshipalone: a mailing list
- Dataalone: a dashboard
- Economic activityalone: a shop
The relationship is the architecture.
From a format to a relationship that lasts.
Each stage feeds the next. The chain ends where most audience strategies never reach: retention.
Format / IP1 of 8
1 of 8
Format / IP
The show, the brand, the world you own. Everything is built around it.
Identity
A viewer becomes a known member of your ecosystem.
Community
Members gather around the format, its teams, contestants and artists.
Engagement
Participation gives people a reason to return between episodes.
Relationship
A direct, continuous line between the IP owner and each member.
Data
First-party understanding of what the audience cares about, format by format.
Economic activity
Commerce, premium experiences and sponsorship grow out of the relationship.
Retention
The season ends. The member stays, and moves on to what is next.
From audience to relationship.
Engagement is not the objective. The objective is to turn temporary attention into a relationship that persists, and that creates value for both sides.
Temporary attention
Audience
Watches.
Identity
Becomes known.
Engagement
Takes part.
Intent
Shows what they want.
Transaction
Buys, subscribes, supports.
Retention
Is still here next season.
Persistent relationship
One core. Many formats.
FormatOS does not need a separate technology platform for every show. Each format gets its own experience layer. All of them stand on the same relationship infrastructure.
Illustrative experience layer
- Tribe and contestant communities
- Elimination-night live room
- Supporter status across seasons
One FormatOS core
- Identity
- Community
- Engagement
- Relationship
- Data
- Economic activity
Experience layers shown are illustrative examples of configuration, not a list of live products.
Built to connect, not replace.
Nothing you run today has to be replaced. FormatOS is designed as a layer between your existing systems and the audience experience, where the relationship lives.
Your existing systemsstay in place
- Streaming platforms
- Mobile apps
- Websites
- CRM
- Identity systems
- Commerce infrastructure
- Broadcast systems
FormatOS relationship layer
Audience experience
in your apps, on your sites, under your brands
Content platform
Delivers the content.
FormatOS
Extends the relationship.
The two do different jobs. FormatOS complements the places where your content already plays.
One technology core.Many markets.Many formats.Many experiences.
Media groups run many brands across many countries. The architecture is designed around that from the start.
- Multiple countries
- Multiple languages
- Multiple brands
- Multiple formats
- Separated experiences
- Shared core technology
- Modular
- Capabilities are designed as modules, so a format uses only what it needs.
- API-first
- Designed to exchange data with the systems an organisation already runs.
- Multi-tenant capable
- Architected so one core can serve many formats, brands and markets.
- Configurable experience layer
- The audience-facing layer is configured per format. The core stays the same.
One platform. Multiple capability layers.
Each format activates the capabilities its experience requires.
- Fan spaces
- Contestant communities
- Messaging
- Discussion
- Identity
- Live participation
- Voting
- Polls
- Synchronized experiences
- Digital arena
- Merchandise
- Digital products
- Premium experiences
- Sponsorship activation
- Transactions
- Audience signals
- Engagement patterns
- Relationship insights
- Format-level analytics
- Moderation
- Permissions
- Identity controls
- Community safety
- Multi-format management
- Multi-country
- Multi-language
- Modular configuration
Its own product, from a shared technology core.
FormatOS is built for the way media and entertainment work: formats, seasons, contestants, episodes and broadcast days. It belongs to a technology family that also includes FanOS, a separate product for sport.
Core technology
FanOS
Sports
FormatOS
Media and entertainment
The episode ends.The season ends.The broadcast ends.The audience still exists.
Today that audience often continues the relationship somewhere else. With FormatOS it can continue inside an ecosystem the IP owner controls.
The show ends.The relationship doesn’t have to.
FormatOS keeps the audience connected to the IP beyond the episode, season or screen.
Discover the platform